Sponsorships

Assignment - New Sponsorship Revenue Development

• Develop new client revenue for event marketing agency

Services Provided

• New product concept development, sponsorship marketing and sales

Results

• Created and marketed “Experience Aloha” Mall Tour
• Sold $1,456,250 of cash sponsorships
• Sponsors included Hawaiian Visitors & Convention Bureau, Golf Digest,
  Hawaiian Tropic, United Airlines, Aloha Airlines and Hilo Hattie
• Created and marketed Forbes “Enterprise of the Future” Exhibition
• Sold $2,010,564 of cash sponsorships
• Sponsors includes Forbes Magazine, Xerox, stamps.com and EarthWeb

Assignment – Optimize Sports Marketing Property 

• Package, develop marketing support and obtain media, cash, and budget-reducing sponsorships for 5K running event property

Services Provided

• Repositioned & expanded one day corporate 5K run event, to 8 week preventative health program, with year round marketing support
• Negotiated in-kind media sponsorships to increase marketing effectiveness and provide quantifiable media value for cash sponsors
• Marketed and sold name/title, supporting level cash, media, and budget reducing sponsorships

Results

• Increased sponsorship from $35,000 to over $1,000,000
• Current Sponsors Include; Kaiser Permanente, AT&T, LA Fitness, Crystal Springs Water, Jason’s Deli, 11-Alive NBC TV, fan680 Sports FM Radio, and Best Self Magazine