Results - Sponsorship Revenue Development
Assignment - New Sponsorship Revenue Development
- Develop new client revenue for event marketing agency
Services Provided
- New product concept development, sponsorship marketing and sales
Results
- Created and marketed “Experience Aloha” Mall Tour
- Sold $1,456,250 of cash sponsorships
- Sponsors included Hawaiian Visitors & Convention Bureau, Golf Digest,
Hawaiian Tropic, United Airlines, Aloha Airlines and Hilo Hattie - Created and marketed Forbes “Enterprise of the Future” Exhibition
- Sold $2,010,564 of cash sponsorships
- Sponsors includes Forbes Magazine, Xerox, stamps.com and EarthWeb
Results - Sponsorship Design & Activation Optimization
Assignment – Optimize Sports Marketing Property
- Package, develop marketing support and obtain media, cash, and budget-reducing sponsorships for 5K running event property
Services Provided
- Repositioned & expanded one day corporate 5K run event, to 8 week preventative health program, with year round marketing support
- Negotiated in-kind media sponsorships to increase marketing effectiveness and provide quantifiable media value for cash sponsors
- Marketed and sold name/title, supporting level cash, media, and budget reducing sponsorships
Results
- Increased sponsorship from $35,000 to over $1,000,000
- Current Sponsors Include; Kaiser Permanente, AT&T, LA Fitness, Crystal Springs Water, Jason’s Deli, 11-Alive NBC TV, fan680 Sports FM Radio, and Best Self Magazine
Website: www.KPCorporateRunWalk.com