Results – Promotional Overlays & Special Projects
Assignment - B2B Promotion Business Building
- Incentivize travel agents to book Alamo car rentals
Services Provided
- Identification and conversion of computerized reservation system as untapped marketing asset for budget savings and sales promotion
- Designed and produced sales building “Best Friends” - “Book & Win” sweepstakes promotion
Results
- Rented highest level of cars in company history
- Won American Marketing Association’s SPIRE Award for marketing effectiveness
Assignment - Consumer Promotion Business Building
- Stimulate Pepsi grocery store point of sale display placement and sales
Services Provided
- Created proprietary “collectable” baseball cards with instant win “rare card” sweepstakes overlay
- Negotiated use of baseball players name/likeness from Major League Baseball Players Association
- Developed and produced all program materials
- Administered sweepstakes and prize award
Results
- Delivered and promoted through packages of Pepsi products
- Increased sales +20% vs. year ago